We have been toying with the idea of producing some videos for our clients in the hope that they go 'viral'. We’re all familiar with ‘web phenomenon’ videos and the massive amount of attention they attract, well, what if these video clips could raise traffic for a website as well as a smile?

With this in mind, we invite you along with us on a little journey of discovery in hoping to answer the question:

Can we make a video go viral and in doing so increase traffic to a specific, unrelated website?

Before we begin this challenge some elementary research is in order, notably with regard to what kind of videos have the potential to go viral. Having watched hours and hours of youtube we’ve concluded that successful viral videos fall into two basic categories:

Intentional, well thought out content and Off-the-wall, unintentional, downright silliness.

Consciously constructed videos often do well but take time and resources to write, film, produce and promote. Unintentional content on the other hand, is just that: unplanned, unscripted and often unbelievably funny, this material is obtained by luck more than planning and has the potential to achieve immeasurable success if it is latched onto.

Given our budget and time constraints, allied with our fortune in obtaining an original piece of unintentional, cinematic silliness, the latter type of content was the obvious choice. So, onto the 1st step in our quest for viral stardom and abundant traffic:

Getting it online!

...easy, it’s here

Now then, let’s see if anyone watches it in its raw form.

Keep an eye out for future posts in this series as we tweak, edit, link, push and promote the same video in a bid to drive traffic to a specific website. Surely if we succeed then you can too?